BlueSky Thinking Summary

A recent Stanford Graduate School of Business study reveals a significant decline in support for Environmental, Social, and Governance (ESG) investing among young investors in 2024.

The survey indicates that Millennials and Gen Z investors, who previously prioritized ESG factors, are now placing greater emphasis on financial returns.

This shift suggests a reevaluation of investment strategies, with younger investors increasingly focusing on profitability over social and environmental considerations.

The findings highlight a growing generational divide in investment priorities, reflecting broader economic uncertainties and changing perceptions of ESG's financial impact.

Understanding this trend is crucial for policymakers and financial institutions aiming to align investment offerings with the evolving preferences of the younger demographic.