World View

You Can’t Tell The Boots Apart, But Nike Made The Most Noise And Adidas Owned The Final

Nike and Adidas spend billions of dollars a year to outshine their rival, and their flagship pink boots turned up at the World Cup indistinguishable to the naked eye. Everything that separated one company’s boot from the other’s had come down to a swoosh or three stripes stitched to the side. When the shoe cannot…