Mbappé, Mao And A Meme: What Brands Learn When Their Star Goes Off Script

Kylian Mbappé has had quite a week. Real Madrid beat Barcelona in El Clásico, and on Monday night he finished runner-up to Harry Kane at the Ballon d'Or. By Tuesday morning, three Chinese companies had ended their partnerships with him. Do celebrity ambassadors pay off for brands, and how can they prepare for an ambassador crisis?

The Influencers: Linas Beliunas on How to Make Sense of AI Beyond the Hype

Earlier this year, Linas Beliunas asked Claude to write the code for a complete digital bank. The result was ambitious. It also did not work. He shared the result anyway, with the humour intact and the lesson clear: a convincing AI demo is a long way from a working product. That habit of testing the claim, and saying plainly what he found, is what makes Beliunas worth following.

7 Ways Elon Musk Could Spend Half a Trillion Dollars

Elon Musk has become the first person to reach $500 billion net worth. This is physics-defying money. So how do you spend it? It’s no easy task, because if he lives until his mid 80s he has to spend nearly $2 million every hour. Here are seven ways he could spend his fortune.