CEOs should resist weighing in on every possible opportunity to gain attention and instead focus on supporting relevant societal issues

How To Take A Political Stance As A CEO

More and more business leaders are speaking out on environmental, social, and political issues which are often not directly related to their business. This phenomenon is referred to as ‘CEO activism’. But how can CEOs ensure the stance they take doesn't backfire?

Why do Donald Trump and Greta Thunberg take such different stances on protecting the environment? Research suggests age to be a key factor.

We Care Less About The Environment As We Reach Old Age

Professors recorded political attitudes and preferences, and found that environmental concern increased from the age of 18 before peaking around the age of 43. However, growing older made people less likely to place emphasis on protecting the environment and care less about being environmentally-friendly.