Supporting The Boss – Business Lessons For Manchester United’s Board
While football managers and CEOs often take the brunt of the blame, the board - whether of Manchester United or a Fortune 500 company - has a critical role to play in providing support during turbulent times.
Celebrity Brand Endorsement Is Worth Billions. What Could Go Wrong?
Using celebrities and athletes to promote your brands has been around for centuries. And now with social media, Cristiano Ronaldo and Beyoncé bring their enormous fan followings to a proven profit-making tactic for both the celebrity and the brand. So, what could go wrong?