Instead of making themselves more attractive to employers, job seekers who used the platform excessively found they were often unsuccessful in their applications. New research shows us why...
Research shows that posting too regularly leads to general mistrust from followers. To boost engagement, a more emotional personal approach is needed.
Research reveals that claiming to be patriotic can help boost a company’s performance. But is nationalism the key to long-term success?
Celebrity endorsements were the original form of influencer marketing. But does using influencers as part of your product promotion automatically ensure product success? It’s not as simple as you might think. New research shows that attractive influencers might just ruin your chances.