Why Jeff Bezos Should Never Have Sent Katy Perry To Space, According To Research
In a time of deadly ocean heat waves, extreme weather, and record-high CO2 emissions, is this really the moment for space tourism?
What’s Stopping Companies Doing More To Tackle Climate Change?
As companies step back on ESG goals, we explore the research that shows why pledging a greater green commitment can pay off.
BlueSky BookShelf Meets: Nicolas Chevrollier
How can businesses get radical about their sustainability efforts? With the Doomsday Clock ticking closer to the point of no return, taking a fresh approach to tackling climate change has never been more vital... We sat down with Nicolas Chevrollier to find out more about a book that might help pave the way...
Does Corporate Sustainability Need A Gen Z Glow-Up?
The 2019 "VSCO Girl" subculture popularised sustainable habits and embodied eco-consciousness in every-day life for Gen Z - fast forward five years, whilst her look may have passed, the values she brought into the mainstream have not... what can businesses learn from her to keep pace with consumer demands?
Has Elon Musk’s Friendship With Donald Trump Destroyed Tesla’s Brand Value Forever?
Tesla may boast solid green innovation credentials and lead global the EV market when it comes to performance, but the controversial persona of its CEO Elon Musk has been steadily driving customers away since the beginning of the year. Plummeting sales and profits are worrying investors. Can Tesla recover its reputation with Musk at the helm?
Lifelong Learning Is Key To Building A Sustainable World – Katell Le Goulven – INSEAD
Transitioning to a sustainable world requires transforming social, economic, and political systems, says Katell Le Goulven, which in turn demands a shift in mindset. Here, she shares how being a generalist in expertise helps her to embrace this bigger picture...
Are Consumers Ready To Change The World With Every Purchase?
When it comes to getting the climate under control, should our politicians be doing more, or should consumers shoulder some of the responsibility? Research from Vlerick Business School explores consumer habits when it comes to going green
Consumers Are More Forgiving If Faulty Products Are Green
Are you more likely to forgive companies for product faults if they've put the effort into making it eco-friendly? Research says "yes", but there are limitations...