Are Consumers Ready To Change The World With Every Purchase?
When it comes to getting the climate under control, should our politicians be doing more, or should consumers shoulder some of the responsibility? Research from Vlerick Business School explores consumer habits when it comes to going green
Do Image Reviews Always Show The Full Picture?
What convinces you to buy, when shopping online? If it's not down to price its often reviews. Research shows that when images are included in a review this can sometimes decrease its helpfulness.