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Tag: business school

Why Multisensory Menus Are A Win-Win For Restaurants And Customers

Caviar and bacon sandwiches are both loved by foodies for their flavour. Or as Emily in Paris might tweet in the hit Netflix series, Butter + Chocolate = ❤️. Research from INSEAD and UBC Sauder shows how can we revolutionise the art of enjoying more while spending less, and bolster the bottom line rather than the waistline.

How Can The Music Industry Help Artists? Bye Bye A Slice Of The Pie 

The “Big Three” major recording labels continue to dominate the music industry, to the detriment of most artists. Research points to exploitive contracts, unfair royalty splits, and lack of rights to songs. But recording labels can be successful by being more fair and transparent rather than exploiting artists.

Levelling Up Needs Local Solutions

Too often the "levelling up" debate has revolved around high-profile infrastructure projects, such as High Speed 2, but research shows that effective solutions don't need to be either expensive or complex.