Why Do People Like Products Created In Partnership With Universities?
Research by Vienna University of Economics and Business (WU) reveals that consumers are willing to pay up to 65% more for products created in collaboration with universities.
Yes, Popcorn Really Does Ruin Your Movie Experience – Here’s Why…
Research reveals why the presence of snacks when at the cinema or at a show might hinder you from fully enjoying the experience.
Embracing The Journey And Meeting Challenges Head On: Sonja Zimmerman
To mark Paris 2024 we sit down with former Olympians embarking on the next steps of their career through business education. Sonja Zimmerman discusses the trains that make her a force to be reckoned with on the pitch and in business
Strength, Support, Perspective And An Eye On The Future: Julimar C. Avila OLY
To mark Paris 2024 we sit down with former Olympians embarking on the next steps of their career through business education. Julimar C Avila shares how she became the first Honduran Olympic swimmer.
Balancing Education And Sporting Success: Aline Friess
To mark Paris 2024 we sit down with former Olympians embarking on the next steps of their career through business education. Aline Friess shares how she's balanced a professional gymnastics career with her degree.
Why Watching The Olympics Could Make You Eat More
If you're trying to eat healthily, you might want to reconsider watching sports this summer, Research shows that watching sport can encourage us to snack more.
Black Female Leaders Facing The Same Barriers As 200 Years Ago
A study analysing more than 200 years of data on female leaders has revealed little has changed in the challenges that black women face in reaching the top
BlueSky BookShelf Meets: Ali Fenwick
We sit down with ‘DrTikTok', to find out more about his new book and explore the psychological, social and contextual factors that influence human behaviour and performance.