You Can’t Tell The Boots Apart, But Nike Made The Most Noise And Adidas Owned The Final
Nike and Adidas spend billions of dollars a year to outshine their rival, and their flagship pink boots turned up at the World Cup indistinguishable to the naked eye. Everything that separated one company's boot from the other's had come down to a swoosh or three stripes stitched to the side. When the shoe cannot tell the story, the brand has to.
Class of 2026: Taking A Moment To Truly Pause And Appreciate Your Achievement
Laura Marie Pieper says graduation reminded her how much can be achieved when you invest time, energy, and commitment into something that truly matters to you.
Meet the Graduating Class 2026: Mentally Closing One Chapter And Preparing To Begin The Next
Arabella Järvet's best advice to new students is to stay curious - ask questions and don't be afraid to challenge existing ideas.
When England and France Played Without Fear
The third-place play-off between England and France at the 2026 World Cup produced the kind of open, flowing, end-to-end football that both sets of supporters had been hoping for all tournament. The bitter disappointment of semi-final defeats exposed the managers of both teams to heavy criticism. This was the match that revealed what both teams are capable of. Which raises the question, where was this in the semi-finals?
Why Nobody Blinks at a $13 Steak
Beef prices hit records this summer and US consumers bought more of it than ever. The explanation involves two ideas from business school, and neither one is about beef. One explanation concerns the way people think about money. The other concerns the way industries think about time. Between them they explain not just the cost of your ribeye but a mistake that companies in every sector make, over and over.
Taylor Swift’s Wedding And The Only Master Worth Owning
The most anticipated wedding of the year welcomed a thousand guests to Madison Square Garden, and almost nothing about it reached the public. Adam Sandler officiated and Stevie Nicks performed, but you know that only because Taylor Swift's team chose to tell you. Swift is a master of control, she reclaimed her work, and kept the paparazzi on the outside of her indoor wedding. Should the rest of us go and do the same?
Bird’s Eye: What Does OpenAI And Anthropic Going Public Mean For The Future of AI?
Columnist Jamie Hose explores the recent moves by Anthropic and OpenAI to file IPOs and what this tells us about the future of AI
BlueSky BookShelf Meets… Klaus Heine
Growth used to be comparatively easy; now luxury brands need a map of the whole territory - thankfully, that's what Professor Klaus Heine's latest release provides.