Can you be too innovative? People with excellent ideas might find themselves penalised for their creativity, new research from ESSEC Business School shows
Caviar and bacon sandwiches are both loved by foodies for their flavour. Or as Emily in Paris might tweet in the hit Netflix series, Butter + Chocolate = ❤️. Research from INSEAD and UBC Sauder shows how can we revolutionise the art of enjoying more while spending less, and bolster the bottom line rather than the waistline.
Research reveals that claiming to be patriotic can help boost a company’s performance. But is nationalism the key to long-term success?