Why Klarna Might Be Making You Spend More
Buy now, pay later (BNPL) solutions like Klarna and Afterpay have been growing in popularity in recent years, enabling shoppers to spread the payment for a product over multiple paychecks. But instead of helping you better manage your money, could these payment schemes actually be encouraging you to spend more?
Can You Trust Online Reviews?
With the festive season rapidly approaching many of us will opt to do our gift-buying online, but how can we be sure the items we choose are of good quality? Most people rely on reviews, but research shows that these can be misleading...
4 Management Lessons We Can Learn From Father Christmas
Santa has a number of management tricks up his furry sleeves when it comes to making sure children all around the world wake up happy on Christmas morning. What can we learn from how he navigates the extreme demand and deadlines, manage his time and keep workers happy? Our experts discuss
LEGO Shares The Love, But Can They Do More?
Brands like LEGO face pressure to be ethically and socially minded, but such efforts can backfire. Can cause-related marketing help?
The Marketing Potential of Witchcraft
The witch is on a journey from "evil" to "empowering", providing marketers with a powerful tool to tap into a new customer base