Why Creatives Make The Best Leaders
What should leaders do when the old methods for getting ahead of the competition no longer work? Get creative, and work together...
Celebrity Brand Endorsement Is Worth Billions. What Could Go Wrong?
Using celebrities and athletes to promote your brands has been around for centuries. And now with social media, Cristiano Ronaldo and Beyoncé bring their enormous fan followings to a proven profit-making tactic for both the celebrity and the brand. So, what could go wrong?