Is The Messi Fairytale in Miami A Lesson For Hiring Star Talent
The magic of Lionel Messi has transformed the fortunes of Inter Miami, winning a first major trophy, selling out stadiums and skyrocketing the club's Instagram account. But is the fairytale start for Lionel Messi at Inter Miami an exception, rather than the rule?
Celebrity Brand Endorsement Is Worth Billions. What Could Go Wrong?
Using celebrities and athletes to promote your brands has been around for centuries. And now with social media, Cristiano Ronaldo and Beyoncé bring their enormous fan followings to a proven profit-making tactic for both the celebrity and the brand. So, what could go wrong?