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Tag: emlyon Business School

Philippe Silberzahn, Associate Professor at emlyon Business School and author of "Welcome to uncertainty! Surviving and thriving in a world of surprises"
Many of us have bought something because an influencer told us to, but will consumer trust fade as influencer advertisements grow?

How To Be An Instagram Influencer

Research shows that posting too regularly leads to general mistrust from followers. To boost engagement, a more emotional personal approach is needed.