Why The Best Sports Tournaments Mix Surprise With Star Power
Sport loves an underdog. From horse racing and basketball to tennis and football, the unexpected winner capture the public imagination. But audiences show up for the star power of Victor Wembanyama and Lionel Messi. Should we create tournaments that engineer unexpected outcomes, reward the talent on stage, or capture both?
Another World Cup Without Italy, Except This One
Italy will not appear at a men's FIFA World Cup final until 2030 at the earliest, and a whole generation of Italian children is growing up having never seen their national team at the game's greatest stage. But on 6-7 June near Milan, the MBA Football Cup brings business schools together for its 23rd edition.