You Can’t Tell The Boots Apart, But Nike Made The Most Noise And Adidas Owned The Final
Nike and Adidas spend billions of dollars a year to outshine their rival, and their flagship pink boots turned up at the World Cup indistinguishable to the naked eye. Everything that separated one company's boot from the other's had come down to a swoosh or three stripes stitched to the side. When the shoe cannot tell the story, the brand has to.
How To Use A Three Minute Break To Change The Game
The hydration break is the most unpopular new rule of the 2026 World Cup. FIFA has made it compulsory in every match, three minutes in each half, whatever the weather and whoever is playing. Fans hate the interruption. Broadcasters have filled the pause with advertising. Managers, whatever they grumble in public, have worked out that the break may be the most useful thing the tournament has handed them.
Got, Got, Need… The Mathematics And Business Genius Behind Your £1,000 Panini Sticker Album
The FIFA World Cup 2026 has forty-eight teams. The Panini album has nine hundred and eighty stickers. You buy seven stickers per pack, at £1.25 each. If you were extraordinarily lucky, receiving no duplicate stickers across your entire collection you could complete the album for around £200. In reality, research suggests you will spend closer to £1,000.
Who Would Win In A World Cup Of Universities?
Have you ever wondered what the World Cup would look like if it was based on the prestige of the countries’ universities rather than their footballers? What if it the star player wasn’t Messi but Marx? Not Neymar but Newton? Welcome to the World Cup of Universities.
How Soon Is Now? Manchester Launches the MBA That Sport and Entertainment Has Been Waiting For
Manchester is not just a city with so much to answer for. It is exactly the right place to train the next generation of leaders in sport and entertainment. Manchester Metropolitan University Business School has launched an MBA in Sports and Entertainment, And if you want to understand why this matters you need to understand the city it's coming from.