Consumers Are More Forgiving If Faulty Products Are Green
Are you more likely to forgive companies for product faults if they've put the effort into making it eco-friendly? Research says "yes", but there are limitations...
3 Reasons Why Going Green Might Lose You Customers… And How To Fix It
New research identifies three reasons why producing a more sustainable product might actually lose a company its customers. More importantly, it reveals how businesses can tackle this.