The Americanization Of Britain’s Halloween
Gilmore Girls, Pumpkin Spice Lattes, Etsy witches. Every year, Britain's Halloween becomes more and more commercial. And more and more American.
4 Leadership Lessons From Horror Movies
Research from Durham University Business School finds that experiencing regular disruptive events strengthens an individual's leadership identity and capabilities. So maybe we should be looking to the heroes and heroines of horror films to show us how to survive the world of business.
The Marketing Potential of Witchcraft
The witch is on a journey from "evil" to "empowering", providing marketers with a powerful tool to tap into a new customer base