Celebrity Brand Endorsement Is Worth Billions. What Could Go Wrong?
Using celebrities and athletes to promote your brands has been around for centuries. And now with social media, Cristiano Ronaldo and Beyoncé bring their enormous fan followings to a proven profit-making tactic for both the celebrity and the brand. So, what could go wrong?
The Best Online MBAs In Europe
Whether it's flexibility you crave, a chance to make global connections, engage with new technologies, or simply the opportunity to study from home, the online MBA could be the answer
Supporting Families Through The First 1,000 Days With Their Little Ones – Rima Suppan and Morgan Mixon, Co-Founders at Peachies
Rima Suppan – Imperial College Business School MSc Innovation, Entrepreneurship and Management Class of 2021 and Morgan Mixon – Imperial College Business School MBA Class of 2021 Tell us more […]
10 Ways For Your Business To Do Better in 2023
Want your business to make more than a profit? We've summarised our top 10 lessons from academia this year to help your business do better...
LEGO Shares The Love, But Can They Do More?
Brands like LEGO face pressure to be ethically and socially minded, but such efforts can backfire. Can cause-related marketing help?
Diversity On Boards Is Sacrificed When Firms Underperform
Underperforming businesses sacrifice the diversity of their boards when faced with fixing underperformance research shows
Violent Political Conflicts Spell Doom For Private Enterprises
Conflict brings irreparable damage to firms, regardless of size or stature, as inventory purchases plummet, supplier are lost and economy collapses
Anxiety Over New Products Makes Us More Likely To Buy Them
According to a recent study from a leading business school, consumer worries shouldn't be cause for concern for marketers, as research reveals a strong marketing strategy for new products is to induce a feeling of anxiety within the customer.