Why Multisensory Menus Are A Win-Win For Restaurants And Customers
Caviar and bacon sandwiches are both loved by foodies for their flavour. Or as Emily in Paris might tweet in the hit Netflix series, Butter + Chocolate = ❤️. Research from INSEAD and UBC Sauder shows how can we revolutionise the art of enjoying more while spending less, and bolster the bottom line rather than the waistline.
LEGO Owns The Holiday Season, But Can They Do More?
Brands like LEGO face pressure to be ethically and socially minded, but such efforts can backfire. Can cause-related marketing help?
How To Get What You Want in A Negotiation
It is possible to simultaneously achieve what you want in a negotiation and keep a friendly relationship with the other party - research from ESMT Berlin shows you how...