Could Being Funny At Work Help Your Career?
As women continue to be underrepresented in high status positions, can women benefit from being funny in the workplace? New research from INSEAD Business School finds that humour can be a powerful tool for women, helping them gain influence in the workplace.
Celebrity Brand Endorsement Is Worth Billions. What Could Go Wrong?
Using celebrities and athletes to promote your brands has been around for centuries. And now with social media, Cristiano Ronaldo and Beyoncé bring their enormous fan followings to a proven profit-making tactic for both the celebrity and the brand. So, what could go wrong?
25 Years Of The FT Global MBA Ranking 1999 – 2023
The FT published their 2023 Global MBA Ranking today, and the results will create a storm! Columbia ranks #1 for the first time, and Wharton is dropped after ranking #1 in 2022. The #M7 that dominated the first FT ranking in 1999 have been scattered, there are new names in the top 10, established names that are not. Big jumps, significant drops - we're going to be talking about these results for a long time.
Ethics and AI – Why Business Needs To Get A Grip
As AI capability continues to advance, how close an eye should we be keeping on its activities? New research provides a roadmap to ethical AI development, and paints a stark picture of what might happen if AI runs unchecked.
Why Multisensory Menus Are A Win-Win For Restaurants And Customers
Caviar and bacon sandwiches are both loved by foodies for their flavour. Or as Emily in Paris might tweet in the hit Netflix series, Butter + Chocolate = â¤ï¸. Research from INSEAD and UBC Sauder shows how can we revolutionise the art of enjoying more while spending less, and bolster the bottom line rather than the waistline.
LEGO Shares The Love, But Can They Do More?
Brands like LEGO face pressure to be ethically and socially minded, but such efforts can backfire. Can cause-related marketing help?
Game, Set And Match – The MiM Business Masters Where Europeans Are The World Champions
In the same year that Rafael Nadal won his first Grand Slam, the FT published its first MiM ranking. It has been advantage Europe ever since. With his 14th French Open […]
How To Get What You Want in A Negotiation
It is possible to simultaneously achieve what you want in a negotiation and keep a friendly relationship with the other party - research from ESMT Berlin shows you how...