Why Sabrina Carpenter Should Never Have Trusted Barry Keoghan, According To Research
Though being attractive can have plenty of benefits, there's also a more sinister truth to beauty bias. Research shows that attractive individuals are seen as more trustworthy, than others, regardless of their behaviour.
Should You Delete Instagram To Protect Your Mental Health? Experts Say No…
Whilst mindless doom-scrolling and the constant bombardment of insta-perfect lives can impact mental wellbeing, new research reveals that using social media to connect with friends and family can boost psychological well-being
Celebrity Brand Endorsement Is Worth Billions. What Could Go Wrong?
Using celebrities and athletes to promote your brands has been around for centuries. And now with social media, Cristiano Ronaldo and Beyoncé bring their enormous fan followings to a proven profit-making tactic for both the celebrity and the brand. So, what could go wrong?
How To Be An Instagram Influencer
Research shows that posting too regularly leads to general mistrust from followers. To boost engagement, a more emotional personal approach is needed.
Attractive Social Media Influencers Hinder The Success Of Products
Celebrity endorsements were the original form of influencer marketing. But does using influencers as part of your product promotion automatically ensure product success? It's not as simple as you might think. New research shows that attractive influencers might just ruin your chances.