Can Wireless Recover From The Kanye Scandal?
Wednesday afternoon it was announced that the UK’s Wireless music festival had been cancelled, less than 24 hours before tickets were due to go on sale, due to backlash against Kanye West. Can Wireless ever recover from this scandal?
Celebrity Brand Endorsement Is Worth Billions. What Could Go Wrong?
Using celebrities and athletes to promote your brands has been around for centuries. And now with social media, Cristiano Ronaldo and Beyoncé bring their enormous fan followings to a proven profit-making tactic for both the celebrity and the brand. So, what could go wrong?