You Can’t Tell The Boots Apart, But Nike Made The Most Noise And Adidas Owned The Final
Nike and Adidas spend billions of dollars a year to outshine their rival, and their flagship pink boots turned up at the World Cup indistinguishable to the naked eye. Everything that separated one company's boot from the other's had come down to a swoosh or three stripes stitched to the side. When the shoe cannot tell the story, the brand has to.
Adidas vs Nike And The Race To The Record Books
When Sabastian Sawe crossed the finish line at the 2026 TCS London Marathon in less than two hours he was wearing less than four ounces of foam, carbon fibre, and three years of materials science. The Adidas Adizero Adios Pro Evo 3 is more than a shoe, and now Nike is on the back foot.
Before You Just Do It, Ask What an Equity Stake Really Means for Your Career
The graphic design student who came up with the Nike Swoosh was paid $35 for her work. Three years later when Nike went public, the CEO Phil Knight gave her 500 shares. She never sold a single share, and they are now worth a small fortune. The upside of equity compensation can be extraordinary. So can the downside.
The Black Mirror Future Of Marketing: Why Brands Are Investing In Mind Reading
Analysing brain activity can more accurately forecast consumer behaviour than traditional marketing tools, research shows
3 Reasons Why Going Green Might Lose You Customers… And How To Fix It
New research identifies three reasons why producing a more sustainable product might actually lose a company its customers. More importantly, it reveals how businesses can tackle this.