Before You Just Do It, Ask What an Equity Stake Really Means for Your Career
The graphic design student who came up with the Nike Swoosh was paid $35 for her work. Three years later when Nike went public, the CEO Phil Knight gave her 500 shares. She never sold a single share, and they are now worth a small fortune. The upside of equity compensation can be extraordinary. So can the downside.
The Black Mirror Future Of Marketing: Why Brands Are Investing In Mind Reading
Analysing brain activity can more accurately forecast consumer behaviour than traditional marketing tools, research shows
3 Reasons Why Going Green Might Lose You Customers… And How To Fix It
New research identifies three reasons why producing a more sustainable product might actually lose a company its customers. More importantly, it reveals how businesses can tackle this.