Planning to Hit The January Sales? Beware Of AI Product Reviews
Are we being tricked by overly positive and potentially misleading AI reviews when shopping online? Research explores the limitations of using AI to provide product feedback
Are Consumers Ready To Change The World With Every Purchase?
When it comes to getting the climate under control, should our politicians be doing more, or should consumers shoulder some of the responsibility? Research from Vlerick Business School explores consumer habits when it comes to going green
Do Image Reviews Always Show The Full Picture?
What convinces you to buy, when shopping online? If it's not down to price its often reviews. Research shows that when images are included in a review this can sometimes decrease its helpfulness.
Can You Trust Online Reviews?
With the festive season rapidly approaching many of us will opt to do our gift-buying online, but how can we be sure the items we choose are of good quality? Most people rely on reviews, but research shows that these can be misleading...
Don’t Hide Data Breaches! Being Up Front Can Retain Customer Trust
Companies which suffer data breaches are far more likely to retain consumer trust if they are transparent about hacks and proactive in finding solutions
Star Rating Systems Blur The Lines Between “Good” and “Bad” Products
Star rating systems alone cause products to be rated more similarly to each other This makes it harder to differentiate between quality of products Complementing with written reviews could increase […]
Is This The Beginning Of The End For Fast Fashion?
The fast fashion industry has been big business many years, but the next generation are changing the status quo. Concerned about the future of our planet, they're following fashion with a more sustainable attitude