The 6 Factors To Be A Successful CEO
Decisiveness, adaptability, engaging with stakeholders, and reliability. There is no shortage of commentary from the Harvard Business Review and elsewhere about the essential behaviours that help CEOs to win the […]
Celebrity Brand Endorsement Is Worth Billions. What Could Go Wrong?
Using celebrities and athletes to promote your brands has been around for centuries. And now with social media, Cristiano Ronaldo and Beyoncé bring their enormous fan followings to a proven profit-making tactic for both the celebrity and the brand. So, what could go wrong?