Has Elon Musk’s Friendship With Donald Trump Destroyed Tesla’s Brand Value Forever?
Tesla may boast solid green innovation credentials and lead global the EV market when it comes to performance, but the controversial persona of its CEO Elon Musk has been steadily driving customers away since the beginning of the year. Plummeting sales and profits are worrying investors. Can Tesla recover its reputation with Musk at the helm?
LEGO Shares The Love, But Can They Do More?
Brands like LEGO face pressure to be ethically and socially minded, but such efforts can backfire. Can cause-related marketing help?