Scientists Overwhelmingly Portrayed As White Men
According to research, the stereotyping of gender roles in science is perpetuated and encouraged by the industry itself through the images it uses.
Men To Earn In 9 Years What Women Earn In Their Lifetime
According to research women need nine years of experience to reach the expected wage levels that men anticipate to receive upon graduation.
How To Be An Instagram Influencer
Research shows that posting too regularly leads to general mistrust from followers. To boost engagement, a more emotional personal approach is needed.
Who Should Investors Trust More – The Founder Or The Hired CEO?
New research has discovered that founding CEOs over-exaggerate by only 15% in forecasts to investors, whereas non-founder CEOs aver-exaggerate by as much as 27%
Anxiety Over New Products Makes Us More Likely To Buy Them
According to a recent study from a leading business school, consumer worries shouldn't be cause for concern for marketers, as research reveals a strong marketing strategy for new products is to induce a feeling of anxiety within the customer.
Which Robot Would You Rather Be Served By – R2-D2 Or The Terminator?
New research shows that customers prefer to be served by robots which are as human-like as possible because, in interactions with such machines, people are able to apply familiar social rules and expectations.
Is Nationalism The Key To Business Success?
Research reveals that claiming to be patriotic can help boost a company's performance. But is nationalism the key to long-term success?
What Is ‘Success’? Your Answer Might Depend On Your Culture
Understanding what contributes to different ideas of career success is important, says new research, as it is linked to greater life satisfaction and psychological well-being.