Are AIs Making Us Boring? How Personalisation Is Flattening Human Difference
According to new research from Columbia Business School, our creeping sameness isn’t just anecdotal - it’s the inevitable side-effect of our growing reliance on artificial intelligence.
Europe Wages War With The US – At The Checkout
Europeans are avoiding buying American products, according to the University of Cologne. This could signal a permanent shift in European consumer culture.
Planning to Hit The January Sales? Beware Of AI Product Reviews
Are we being tricked by overly positive and potentially misleading AI reviews when shopping online? Research explores the limitations of using AI to provide product feedback
Consumers Are More Forgiving If Faulty Products Are Green
Are you more likely to forgive companies for product faults if they've put the effort into making it eco-friendly? Research says "yes", but there are limitations...
3 Reasons Why Going Green Might Lose You Customers… And How To Fix It
New research identifies three reasons why producing a more sustainable product might actually lose a company its customers. More importantly, it reveals how businesses can tackle this.
LEGO Shares The Love, But Can They Do More?
Brands like LEGO face pressure to be ethically and socially minded, but such efforts can backfire. Can cause-related marketing help?
Is This The Beginning Of The End For Fast Fashion?
The fast fashion industry has been big business many years, but the next generation are changing the status quo. Concerned about the future of our planet, they're following fashion with a more sustainable attitude