Can You Trust Online Reviews?
With the festive season rapidly approaching many of us will opt to do our gift-buying online, but how can we be sure the items we choose are of good quality? Most people rely on reviews, but research shows that these can be misleading...
Star Rating Systems Blur The Lines Between “Good” and “Bad” Products
Star rating systems alone cause products to be rated more similarly to each other This makes it harder to differentiate between quality of products Complementing with written reviews could increase […]