Why Nobody Blinks at a $13 Steak
Beef prices hit records this summer and US consumers bought more of it than ever. The explanation involves two ideas from business school, and neither one is about beef. One explanation concerns the way people think about money. The other concerns the way industries think about time. Between them they explain not just the cost of your ribeye but a mistake that companies in every sector make, over and over.
Why The Classic Car In The Garage Won’t Be Sold
An estimated $570 billion in classic cars will pass to heirs as part of the $90 trillion Great Wealth Transfer. Behavioural economics from Chicago Booth and 40 years of family business research from IMD Lausanne explain why so few will be sold, and what families can do about it.
Can Anyone Actually Value SpaceX?
SpaceX is targeting a valuation of $1.75 trillion which would put it above every S&P 500 company except Nvidia, Apple, Alphabet, Microsoft, and Amazon. Was it a coincidence that Elon Musk chose April Fool’s Day to file confidentially for what could be the largest initial public offering in history?
