Consumers Are More Forgiving If Faulty Products Are Green
Are you more likely to forgive companies for product faults if they've put the effort into making it eco-friendly? Research says "yes", but there are limitations...
Our Best Reads Of 2023
As 2024 approaches, we've rounded up twelve of our most read articles from the past year and have shared them with you here.
Selling Dodgy Goods? Customers Are More Likely To Forgive Family Businesses
Family firms are perceived as more human by consumers, helping to build trust and increase the chance of being forgiven when things go wrong