You Can’t Tell The Boots Apart, But Nike Made The Most Noise And Adidas Owned The Final
Nike and Adidas spend billions of dollars a year to outshine their rival, and their flagship pink boots turned up at the World Cup indistinguishable to the naked eye. Everything that separated one company's boot from the other's had come down to a swoosh or three stripes stitched to the side. When the shoe cannot tell the story, the brand has to.
Who Would Win In A World Cup Of Universities?
Have you ever wondered what the World Cup would look like if it was based on the prestige of the countries’ universities rather than their footballers? What if it the star player wasn’t Messi but Marx? Not Neymar but Newton? Welcome to the World Cup of Universities.
Celebrity Brand Endorsement Is Worth Billions. What Could Go Wrong?
Using celebrities and athletes to promote your brands has been around for centuries. And now with social media, Cristiano Ronaldo and Beyoncé bring their enormous fan followings to a proven profit-making tactic for both the celebrity and the brand. So, what could go wrong?
Want To Digitally Transform Your Business? Let The Games Begin
Digital transformation brings new rules, skills and strategy. For businesses striving to keep up with the competition, new research from Vlerick Business School suggests gamesmanship can help.