When Fame Meets Power: How Status Transfers Across Social Networks
Katy Perry has made her relationship with former Canadian prime minister Justin Trudeau “Instagram official”. Is this a case of status transfer, absorbing social value simply by being associated with someone who already has it.
The Influencers: Steven Bartlett on Becoming Your Best Self
Steven Bartlett has become a social media supernova. The Diary of a CEO is one of the fastest growing podcasts in the world, and his posts to 3 million followers on Linkedin regularly generate tens of thousands of responses. BlueSky Thinking has put together some of Bartlett’s most insightful and applicable ideas for anyone graduating, starting a business, switching careers, or just trying to live well.
The Black Mirror Future Of Marketing: Why Brands Are Investing In Mind Reading
Analysing brain activity can more accurately forecast consumer behaviour than traditional marketing tools, research shows