What Makes The Greatest Lectures So Unforgettable?
From a six-year-old drawing God to Randy Pausch doing push-ups on a stage at Carnegie Mellon, the lectures that stay with us for decades share the same conditions. Something is at stake, the room is paying attention, and the person at the front means it. Here's what makes an unforgettable lecture.
When Fame Meets Power: How Status Transfers Across Social Networks
Katy Perry has made her relationship with former Canadian prime minister Justin Trudeau “Instagram official”. Is this a case of status transfer, absorbing social value simply by being associated with someone who already has it.
The Influencers: Steven Bartlett on Becoming Your Best Self
Steven Bartlett has become a social media supernova. The Diary of a CEO is one of the fastest growing podcasts in the world, and his posts to 3 million followers on Linkedin regularly generate tens of thousands of responses. BlueSky Thinking has put together some of Bartlett’s most insightful and applicable ideas for anyone graduating, starting a business, switching careers, or just trying to live well.
The Black Mirror Future Of Marketing: Why Brands Are Investing In Mind Reading
Analysing brain activity can more accurately forecast consumer behaviour than traditional marketing tools, research shows