Our Best Reads of 2024
As 2025 approaches, we look back over the last twelve months, exploring which articles you've been paying the most attention to. Our most popular pieces from 2024 can be found here - which ones did you miss?
Planning to Hit The January Sales? Beware Of AI Product Reviews
Are we being tricked by overly positive and potentially misleading AI reviews when shopping online? Research explores the limitations of using AI to provide product feedback
Why Sabrina Carpenter Should Never Have Trusted Barry Keoghan, According To Research
Though being attractive can have plenty of benefits, there's also a more sinister truth to beauty bias. Research shows that attractive individuals are seen as more trustworthy, than others, regardless of their behaviour.
4 Fool Proof Ways To Ensure You’re On Santa’s Nice List This Christmas
Have you done enough in your professional life to earn your spot on Santa's nice list this year? As Christmas eve draws near, we explore the research into the benefits of being nice and share some advice to do better in 2025.
Are Consumers Ready To Change The World With Every Purchase?
When it comes to getting the climate under control, should our politicians be doing more, or should consumers shoulder some of the responsibility? Research from Vlerick Business School explores consumer habits when it comes to going green
Consumers Are More Forgiving If Faulty Products Are Green
Are you more likely to forgive companies for product faults if they've put the effort into making it eco-friendly? Research says "yes", but there are limitations...
Why Klarna Might Be Making You Spend More
Buy now, pay later (BNPL) solutions like Klarna and Afterpay have been growing in popularity in recent years, enabling shoppers to spread the payment for a product over multiple paychecks. But instead of helping you better manage your money, could these payment schemes actually be encouraging you to spend more?
Shrinkflation, Skimpflation, And Corporate Scams
New research from em lyon business school found that shrinkflation increases levels of aversion toward the retailer and perceived levels of price unfairness compared to a straight-up price increase.