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Tag: Academic Research

46% of the world's video game players are women, yet the term “gamer” is typically applied to men, reveals new research

Why Women Refuse To Be Labelled As “Gamers”

Even though 46 percent of people who consume video and role-playing games globally are women, gaming communities and the production industry still typically associate the term “gamer” with men, reveals new research from Aalto University School of Business.