LEGO Shares The Love, But Can They Do More?
Brands like LEGO face pressure to be ethically and socially minded, but such efforts can backfire. Can cause-related marketing help?
How To Take A Political Stance As A CEO
More and more business leaders are speaking out on environmental, social, and political issues which are often not directly related to their business. This phenomenon is referred to as ‘CEO activism’. But how can CEOs ensure the stance they take doesn't backfire?