Does Corporate Sustainability Need A Gen Z Glow-Up?
The 2019 "VSCO Girl" subculture popularised sustainable habits and embodied eco-consciousness in every-day life for Gen Z - fast forward five years, whilst her look may have passed, the values she brought into the mainstream have not... what can businesses learn from her to keep pace with consumer demands?
Are Consumers Ready To Change The World With Every Purchase?
When it comes to getting the climate under control, should our politicians be doing more, or should consumers shoulder some of the responsibility? Research from Vlerick Business School explores consumer habits when it comes to going green
Do Image Reviews Always Show The Full Picture?
What convinces you to buy, when shopping online? If it's not down to price its often reviews. Research shows that when images are included in a review this can sometimes decrease its helpfulness.