Does Corporate Sustainability Need A Gen Z Glow-Up?
The 2019 "VSCO Girl" subculture popularised sustainable habits and embodied eco-consciousness in every-day life for Gen Z - fast forward five years, whilst her look may have passed, the values she brought into the mainstream have not... what can businesses learn from her to keep pace with consumer demands?
Could You Spot the Difference Between an AI Review and a Human One?
Is AI influencing your purchasing habits? Research shows that we can't always tell if reviews have been left by customers or machines.
Planning to Hit The January Sales? Beware Of AI Product Reviews
Are we being tricked by overly positive and potentially misleading AI reviews when shopping online? Research explores the limitations of using AI to provide product feedback
Are Consumers Ready To Change The World With Every Purchase?
When it comes to getting the climate under control, should our politicians be doing more, or should consumers shoulder some of the responsibility? Research from Vlerick Business School explores consumer habits when it comes to going green
Do Image Reviews Always Show The Full Picture?
What convinces you to buy, when shopping online? If it's not down to price its often reviews. Research shows that when images are included in a review this can sometimes decrease its helpfulness.
Consumers Are More Forgiving If Faulty Products Are Green
Are you more likely to forgive companies for product faults if they've put the effort into making it eco-friendly? Research says "yes", but there are limitations...
Can You Trust Online Reviews?
With the festive season rapidly approaching many of us will opt to do our gift-buying online, but how can we be sure the items we choose are of good quality? Most people rely on reviews, but research shows that these can be misleading...
7 Reasons Why Your Business Should Become More Sustainable
Is ESG dead? Despite companies' willingness to tout their sustainable credentials, there is some backlash against environmental, social and governance initiatives happening right now. Is there any real benefit to be gained from going green? Our experts discuss…