Skip to content

Tag: consumer behaviour

7 Reasons Why Your Business Should Become More Sustainable

Is ESG dead? Despite companies' willingness to tout their sustainable credentials, there is some backlash against environmental, social and governance initiatives happening right now. Is there any real benefit to be gained from going green? Our experts discuss…

Why Multisensory Menus Are A Win-Win For Restaurants And Customers

Caviar and bacon sandwiches are both loved by foodies for their flavour. Or as Emily in Paris might tweet in the hit Netflix series, Butter + Chocolate = â¤ï¸. Research from INSEAD and UBC Sauder shows how can we revolutionise the art of enjoying more while spending less, and bolster the bottom line rather than the waistline.