Selling Dodgy Goods? Customers Are More Likely To Forgive Family Businesses
Family firms are perceived as more human by consumers, helping to build trust and increase the chance of being forgiven when things go wrong
Companies With LGBT-Friendly Policies Perform Better
As well as helping to create a more inclusive work environment, LGBT-friendly policies can help attract talent from communities that your competitors might be too close-minded to accept, boosting your competitive advantage.