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Tag: Covid-19

CEOs should resist weighing in on every possible opportunity to gain attention and instead focus on supporting relevant societal issues

How To Take A Political Stance As A CEO

More and more business leaders are speaking out on environmental, social, and political issues which are often not directly related to their business. This phenomenon is referred to as ‘CEO activism’. But how can CEOs ensure the stance they take doesn't backfire?

Polluted lake

Does Nature Need Legal Rights?

Many argue that climate change is the biggest threat of our time – and there is certainly an abundance of evidence to suggest that we are currently pushing our planet and its' species to the point of exhaustion and extinction. New research indicates that giving nature legal rights could provide a means for it to push back

Many of us have bought something because an influencer told us to, but will consumer trust fade as influencer advertisements grow?

How To Be An Instagram Influencer

Research shows that posting too regularly leads to general mistrust from followers. To boost engagement, a more emotional personal approach is needed.