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Tag: entrepreneurship

Can we trust the reviews we read when shopping online? Research suggests not... photo by Marques Thomas via Unspash

Can You Trust Online Reviews?

With the festive season rapidly approaching many of us will opt to do our gift-buying online, but how can we be sure the items we choose are of good quality? Most people rely on reviews, but research shows that these can be misleading...

Guillaume Dumont, Associate Professor, emlyon Business School

BlueSky BookShelf Meets: Guillaume Dumont

Great ideas and ethically sound intentions don't always equate to success. How can socially motivated entrepreneurs ensure that their aspirations can be realised, endure, and create the impact they wish to leave upon the world? Enter Guillaume Dumont