The fast fashion industry has been big business many years, but the next generation are changing the status quo. Concerned about the future of our planet, they’re reflecting on their behaviour, and realising that they have a responsibility to create a more sustainable world. What will this mean for retailers and the future of fashion?
Professors recorded political attitudes and preferences, and found that environmental concern increased from the age of 18 before peaking around the age of 43. However, growing older made people less likely to place emphasis on protecting the environment and care less about being environmentally-friendly.