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Tag: Imperial College Business School

Whether it's flexibility you crave, a chance to make global connections, engage with new technologies, or simply the opportunity to study from home, the online MBA could be the answer
Customer anxiety around new products is something to be harnessed, not avoided.  

Anxiety Over New Products Makes Us More Likely To Buy Them

According to a recent study from a leading business school, consumer worries shouldn’t be cause for concern for marketers, as research reveals a strong marketing strategy for new products is to induce a feeling of anxiety within the customer.