LEGO Shares The Love, But Can They Do More?
Brands like LEGO face pressure to be ethically and socially minded, but such efforts can backfire. Can cause-related marketing help?
The Marketing Potential of Witchcraft
The witch is on a journey from "evil" to "empowering", providing marketers with a powerful tool to tap into a new customer base
Anxiety Over New Products Makes Us More Likely To Buy Them
According to a recent study from a leading business school, consumer worries shouldn’t be cause for concern for marketers, as research reveals a strong marketing strategy for new products is to induce a feeling of anxiety within the customer.