BlueSky BookShelf Meets… Klaus Heine
Growth used to be comparatively easy; now luxury brands need a map of the whole territory - thankfully, that's what Professor Klaus Heine's latest release provides.
Top Professors To Follow If You’re Interested In Marketing
Following the right thought leaders can provide valuable insights into the latest research, trends, and real-world applications. From branding and digital marketing to sustainability and ethical business practices, these five professors are shaping the conversation in meaningful ways.
What Makes A Good Christmas Advert?
The new Coca-Cola Christmas advert is getting a lot of bad press online for its use of AI. But what makes a truly good Christmas ad?
The Influencers: Rory Sutherland on Marketing Magic and Career Mischief
Rory Sutherland, Vice Chairman of Ogilvy UK and author of Alchemy, argues that the world runs not on logic but on psychology, imagination, and delight. The BlueSky Thinking series, The Influencers captures irreverent marketing philosophy which celebrates irrational ideas, reframing, and experimentation over data-driven rigidity.
The Influencers: Chris Donnelly’s Blueprint for Building Business + Personal Brand with AI
Chris Donnelly is one of the voices cutting through the noise on Linkedin. He built and sold hugely successful business, has amassed millions of followers across platforms, and now teaches others how to scale their businesses through personal branding and AI-powered systems.
Are Consumers Ready To Change The World With Every Purchase?
When it comes to getting the climate under control, should our politicians be doing more, or should consumers shoulder some of the responsibility? Research from Vlerick Business School explores consumer habits when it comes to going green
Why Multisensory Menus Are A Win-Win For Restaurants And Customers
Caviar and bacon sandwiches are both loved by foodies for their flavour. Or as Emily in Paris might tweet in the hit Netflix series, Butter + Chocolate = â¤ï¸. Research from INSEAD and UBC Sauder shows how can we revolutionise the art of enjoying more while spending less, and bolster the bottom line rather than the waistline.
LEGO Shares The Love, But Can They Do More?
Brands like LEGO face pressure to be ethically and socially minded, but such efforts can backfire. Can cause-related marketing help?