What McLaren’s 2025 F1 Championship Victory Teaches Us About Strategy, Trust and Teamwork At Extreme Speed
Does claiming an F1 title come down to a great car and a quick driver? McLaren's sweep of the 2025 season is a success story made of perseverance, vision and playing the long-game.
BlueSky BookShelf Meets: Dr. Vasileios Bougioukos
To navigate and success through unpredictable disruption business leaders need a new game-plan... Enter Dr Vasileios Bougioukos, Professor Konstantinos Nikolopoulos, and Professor Christos Tsinopoulos to show us the way
Top Professors To Follow If You’re Interested In Marketing
Following the right thought leaders can provide valuable insights into the latest research, trends, and real-world applications. From branding and digital marketing to sustainability and ethical business practices, these five professors are shaping the conversation in meaningful ways.
Are AIs Making Us Boring? How Personalisation Is Flattening Human Difference
According to new research from Columbia Business School, our creeping sameness isn’t just anecdotal - it’s the inevitable side-effect of our growing reliance on artificial intelligence.
BlueSky BookShelf Meets: Kurt Verweire
Whether we're navigating geopolitical shifts, global conflicts, pandemics or the rapidly evolving technology that is running our world, it has never been more vital for businesses to future-proof themselves against what is to come. Fortunately, companies do not have to face this challenge alone
The Potential To Expand Your Influence In The Business World And Beyond – Curtis Johnson
Please could you give us a brief overview of your background and career so far, and what your role is now? My background before business school was in PR and […]
Want To Digitally Transform Your Business? Let The Games Begin
Digital transformation brings new rules, skills and strategy. For businesses striving to keep up with the competition, new research from Vlerick Business School suggests gamesmanship can help.
Anxiety Over New Products Makes Us More Likely To Buy Them
According to a recent study from a leading business school, consumer worries shouldn't be cause for concern for marketers, as research reveals a strong marketing strategy for new products is to induce a feeling of anxiety within the customer.