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Category: Better Business

Innovations in employment, leadership, finance, customer service, defining success, CSR and more from top business education leaders

Society has, for too long, gendered certain job roles - especially in science. But this way of thinking may not be entirely our fault
Customer anxiety around new products is something to be harnessed, not avoided.  

Anxiety Over New Products Makes Us More Likely To Buy Them

According to a recent study from a leading business school, consumer worries shouldn’t be cause for concern for marketers, as research reveals a strong marketing strategy for new products is to induce a feeling of anxiety within the customer.