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Tag: Academic Research

What the Office Party Really Reveals

In the run up to the holiday season, calendars quietly filled with events that no one quite knows how to feel about. The office party. Everyone has a story. What if the office party isn’t a sideshow but one of the most revealing leadership moments of the year?

Why Year-End Gratitude Emails Often Backfire

Most year-end “thank you” emails don’t motivate. They reveal something else entirely. Business school research shows that generic gratitude often backfires because people don’t feel appreciated unless they feel noticed. Why saying “thank you” is easy, and why doing it well is much harder:

Top Professors To Follow If You’re Interested In Marketing

Following the right thought leaders can provide valuable insights into the latest research, trends, and real-world applications. From branding and digital marketing to sustainability and ethical business practices, these five professors are shaping the conversation in meaningful ways.

BlueSky BookShelf Meets: Federico Frattini

How can you nurture a culture of innovation? Whilst money and technology are increasingly abundant in business, those all-too-rare breakthrough outcomes hinge on something scarcer-relationships.