Skip to content

Tag: Academic Research

Top Professors To Follow If You’re Interested In Marketing

Following the right thought leaders can provide valuable insights into the latest research, trends, and real-world applications. From branding and digital marketing to sustainability and ethical business practices, these five professors are shaping the conversation in meaningful ways.

BlueSky BookShelf Meets: Federico Frattini

How can you nurture a culture of innovation? Whilst money and technology are increasingly abundant in business, those all-too-rare breakthrough outcomes hinge on something scarcer-relationships.

The Dangers Of Having A HiPPO In The Boardroom

When a company bases its decision making on the Highest Paid Person’s Opinion, the HiPPO is born. When one starts throwing its weight around in the boardroom, it can cause catastrophic damage...